Top 5 Ideas to Boost Your Sales Using Upsells in Shopify

Did you know that the average order value (AOV) is one of the fastest levers for Shopify growth? More than website traffic, it is the actual cart/order checkout that brings in the desired revenue to help small businesses meet their profit margins.

Smart upsells during checkout can boost revenue up to 35% in some cases, and also lure customers with post-purchase offers. Thankfully, Shopify upsell apps, like Upsell Master, are here to save store owners from spending time and effort to come up with efficient upselling funnels and relevant product recommendations.

Here are five practical strategies you can set up today with Upsell Master and see your profits ring right from the first day.

Key Summary

The average order value (AOV) is a key parameter to determine the profit margins of your Shopify store.
Upselling through Shopify apps like Upsell Master is an easy method to increase your AOV while also building a loyal customer base.
Learn some proven ideas to increase your AOV with readily available pre-purchase and post-purchase upsell features on Upsell Master.

1. Bundle Related Products at Checkout

When a customer adds a product to their cart, Upsell master lets them add related products as a bundle.

For example, if your customer adds a t-shirt to their cart, you can suggest ideal combinations to purchase as a bundle, such as casual pants, shorts, or similar t-shirts in different prints and colors. Then, suggest a new bundle price.

When buying a bundle of products, customers can also avail themselves of offers and discounts. As a result, your AOV increases when customers buy more in a single order.

You can use Upsell Master to auto-suggest product bundles in the Checkout funnel.

How to bundle related products with Upsell Master

Open the Upsell Master app in the Shopify development store and choose the “Checkout” tab.
Select the “Pre-purchase Upsells” feature.
Select when you want to suggest upselling bundles - for certain products, orders in a particular value range, store-wide upselling, or quantity of items.
Edit and customize the way you wish to announce your upselling offers.
Perform A/B tests with different product combinations to check which bundle fetches more returns.
Preview and go live with the new bundle offers in your Shopify store.

2. Offer Tiered Discounts for Bigger Carts

You can suggest to the customer to buy a larger number of one or more products to avail special discounts and offers, without going below your profit margins. Here are some common examples of offering tiered discounts when customers buy more.

“Spend $50 more to get free shipping.”

“Buy 3, save 15%”

You can configure progressive discount blocks and customize them anytime using Upsell Master.

How to configure discount blocks on Upsell Master

Open the Upsell Master app in the Shopify development store and choose the “Checkout” tab.
Select the “Rewards” feature.
Select when you want to trigger the discount - for certain products, orders in a particular value range, store-wide discounts, or quantity-based.
Edit and customize the discounts and the messages to be displayed before and after achieving the offer.
Run A/B tests to see which discount rates and upselling bundles perform best.

3. Optimize Offers For Higher Conversions With A/B Tests

You can test which upselling strategy performs best using Upsell Master’s A/B testing widget.

This widget is a novel feature among existing upsell Shopify apps that helps accurately determine the best discount funnels, upsell bundles, or add-ons, and optimize the best offers that yield the most conversions and improve AOV.

Go live with thoroughly tested offers that fetch you higher returns and are most preferred by your customers.

How to run A/B tests using Upsell Master

Every feature in the Upsell Master App comes with the A/B testing functionality. While configuring any upselling sales funnel, product bundle, discount offers, or cross-selling add-ons, you can create relevant A/B tests with the required parameters to test their efficiency.

Install Upsell Master on Shopify

4. Leverage Post-Purchase One-Click Upsells

You can target maximum customer attention in the few seconds after purchase, when customers feel most satisfied and are more likely to respond to the right upselling offers.

Post-purchase one-click upsells often aim to make customers return for more through premium membership plans, subscription offers, warranty extension, and other offers in addition to a thank-you note.

Post-purchase sales funnels are easy to create and implement using Upsell Master’s post-purchase funnel builder.

How to trigger one-click upsells post-purchase with Upsell Master?

Open the Upsell Master app in the Shopify development store and choose the “Funnels” tab.
Create a new funnel and start with the setup trigger to decide when the one-click upsell must be triggered - for all products, a specific cart value, selected products, or a random trigger.
Create the post-purchase action block to determine the control flow upon accepting or rejecting the one-click upsell.
Create A/B tests for each scenario with different control and variant variables to determine the best post-purchase upsell offer.
Create a customized Thank-You page message to appreciate customers for their time and build customer loyalty.
After previewing and testing the funnel, go live with the best offers on your website.

5. Personalize Upsells by Customer Behavior

You can create upsell offers and discounts from a customer’s past-purchase patterns, purchases made from their geographical locations, or provide suggestions based on their cart value. Personalized upsell offers give a warm feeling to customers that the brand values them.

Personalized recommendations are now easy to achieve using Upsell Master’s targeted triggers to show highly relevant upsells. By configuring the exact trigger parameters, your customers get the best upsells that increase your AOV and also get them the best deals.

How to personalize upsells using Upsell Master?

Open the Upsell Master app in the Shopify development store and choose the “Funnels” tab.
Create a new funnel from scratch and start with the setup trigger - for previously purchased products, cart value, or product quantity.
Create the post-purchase block to recommend relevant cross-sells or upsells.
Create A/B tests for each scenario with different control and variant variables to determine the accuracy of the personalized upsells.
Create a customized Thank-You page message to appreciate customers for their time and build customer loyalty.
After previewing and testing the funnel, go live on your website.

Final Thoughts

Increasing your AOV helps you grow your revenue and retain your existing customers. In fact, boosting AOV is an effective strategy for businesses in comparison to spending significant resources to fetch more customers.

You can boost your AOV by creating bundles based on products added to carts, offering tiered discounts for bigger cart values, leveraging post-purchase one-click upsells, and personalizing upsells based on customer behavior. Above all, you can use Upsell Master to perform several rounds of A/B testing to determine which bundle, discount offer, or add-on fetches you the best returns.

Install Upsell Master on Shopify today to check out how you can improve your Shopify store’s revenue with every order. You can also book a demo to explore the various upselling features that we offer and test each one of them.