From a blank thank-you page to $100K+ in post-purchase revenue — and counting.
$56K landed in the first 14 days. The number kept compounding. How a Sunday Times Top 10 brand used post-purchase upsells, checkout trust badges, and built-in A/B testing to turn an invisible part of their funnel into their highest-margin revenue channel — with no developer time and no extra ad spend.
14-day result
Zero ad spend
5-min setup
$100K+
Post-purchase revenue (and counting)
$56K
Landed in first 14 days
19.3%
Top funnel take-rate
33.4%
Checkout block conversion
About the brand
Purdy & Figg — a Sunday Times Top 10 brand
Purdy & Figg is a fast-growing UK DTC home care brand selling refillable, plant-powered surface cleaners. Trusted by 300,000+ customers worldwide and featured in ELLE, Homes & Gardens, and The Times. With a loyal subscriber base and a high-intent checkout, the team knew there was money being left on the table after every order — they just needed a way to capture it without slowing down their roadmap.
Industry
Home & lifestyle (CPG, refillable cleaning)
Platform
Shopify Plus, with active subscription program
Goal
Lift AOV and reinforce checkout trust without disrupting subscription flow
Avg. Order Value
+19.3%
Revenue Generated
$100K+
The challenge
A blank thank-you page was costing them every order
- Customers landed on a static order-confirmation screen with no path to add complementary products.
- Existing upsell apps required theme edits and broke Shopify's native subscription flow.
- Ad CPMs were already at peak — paid acquisition couldn't fill the gap.
The solution
A full revenue stack — live in an afternoon
- Two A/B-tested post-purchase funnels: a refill-bundle upsell and a higher-margin scent add-on.
- Trust Badge block in the checkout (Money-Back Guarantee + Award-Winning Cleaning + Secure Checkout) — also A/B tested.
- Subscribers stayed on the native Shopify subscription flow. The upsell appeared after checkout, not in the cart.
Results · Part 1
Post-purchase upsells: $56K in 14 days, $100K+ and counting
Every dollar came from existing customers at the moment they were already converting — no extra acquisition cost, no ad attribution headaches. The numbers below are the verified first-14-days snapshot; the funnel has compounded since.
$56,050.71
Day-1–14 incremental revenue
Verified inside Upsell Master's funnel analytics. Has continued to compound past $100K — no double counting with paid channels.
2,954
Conversions on 46,289 views
Overall post-purchase conversion rate of 6.4%. The Bathroom Bliss Starter Kit funnel alone hit 19.3%.
+1,439%
Conversion lift vs prior 30 days
Plus +1,155% on views and +23% on conversion rate. The thank-you page went from invisible to top revenue channel.
Highlight: top funnel
Bathroom Bliss Starter Kit — $42,234 from a single offer
Views
10,970
Conversions
2,117
Take-rate
19.3%
Revenue
$42,234.15
One offer. One funnel. 19.3% take-rate. The team layered a second upsell behind it (“Oh! De Loo”) using Upsell Master's conditional “If customer accepts offer” logic — turning a single yes into a multi-step revenue stack.
Results · Part 2
Checkout trust badges: 33.4% conversion
At the checkout itself, Purdy & Figg use Upsell Master's Checkout Editor to render a Trust Badge block — A/B tested against a control variant for half their traffic.
33.4%
Conversion rate (Control)
8,503 impressions · 2,841 conversions. Live A/B test running 50% Control / 50% Test variants.
+0.5%
Lift over Test variant
Tight margin between variants — exactly the kind of signal A/B testing surfaces that no eyeball check would catch.
3 badges
Money-back · Awards · Security
“Trusted by 300,000+ customers worldwide. Sunday Times Top 10 brand featured in ELLE, Homes & Gardens, and The Times.”
We expected a single-digit lift. Instead, post-purchase upsells became our most profitable channel inside two weeks. The fact that it didn't touch our subscription checkout was the unlock — we kept everything that was working and just added pure margin on top.
Growth Lead, Purdy & Figg
DTC home care · Shopify Plus
How to Get These Results in Your Store
The same playbook Purdy & Figg used — running on your store in under 30 minutes. Starts at $9/month.
Step 1
Install in 5 minutes
One-click install from the Shopify App Store. No theme edits. No developer needed.
Step 2
Build your first funnel
Use the visual builder to launch a post-purchase offer mapped to your bestseller — the same pattern Purdy & Figg used for Bathroom Bliss.
Step 3
Test, optimize, scale
Run A/B tests on offers, discount tiers, and checkout blocks. Keep the winners, ship more funnels.
Ready to add six figures in post-purchase revenue?
Same playbook. Same setup time. Try Upsell Master on your Shopify Plus store starting at $9/month.